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Professional Experience

Experienced Sales & Partnership Lead with 15+ years driving revenue growth in B2B, SaaS and PaaS sectors, specialising in Product-Led Growth (PLG). Proven success in exceeding targets across UK&I and EMEA markets.

Expert in market analysis, team leadership, and consultative sales, with a focus on navigating complex sales cycles. Skilled in crafting and negotiating high-value agreements, optimising partner performance, and driving cross-functional collaboration. Adept at aligning technical solutions with customer pain points and building long-term C-suite relationships to secure strategic partnerships.

Transferable Skills 

B2B Sales 

Enterprise SaaS/PaaS Sales

C-Level Relationship & Stakeholder Engagement​

Go-To-Market (GTM) Strategy & Execution

Complex Deal Structuring & High-Value Negotiations

Sales Forecasting & P&L Management

Channel, Partnerships & Strategic Alliances Development

Revenue Growth & Operational Excellence

Cross-Functional Leadership & Organizational Alignment

Strategic Market Expansion & Territory Development

Advanced Sales Methodologies: MEDDPICC, SPIN Selling

Team Coaching & High-Performance Development

Contract Governance & Risk Mitigation

 Agile Revenue Operations & Data-Driven Decision Making

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